I'm sure all you MK & A obsessives out there have already heard about Olsenboye, the Olsen's new budget-friendly JC Penney line aimed at teens and tweens. They introduced/announced the line on Good Morning America yesterday complete with a truck full of cupcakes and a few pieces from the line. Olsenboye will begin to roll out online and in select stores November 6, with a full launch scheduled for February. Check out this video to see some models in Olsenboye items and hear MK & A explain the origin of the line's name.
Later, the sisters allegedly made an appearance IN the cupcake truck--but I think some onlookers were fooled. This picture looks like wax figures of the Olsens, and it's really kind of creepy.
My verdict of the line so far? I think the it looks intriguing. As a total fangirl, I'm going to eat up whatever they put out. Unfortunately, I'm a little older than their target audience, but the blazer and pink skirt in the lookbook preview seem like something I could get away with, right?
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