olsenboye launched today!

I know I told y'all about this line back in October, but just to recap: Mary-Kate and Ashley launched a low-priced JCPenney line aimed at teens several months ago, and the line is officially available in stores today. No one (I hope) was expecting anything as exquisite as their luxury line, The Row, or even its trendier little sister, Elizabeth and James, but I think Olsenboye deserves credit for being a cute, wearable line for teens and people who think they're still teens (i.e., me). So what pieces will fly off the racks first? Here are my predictions:

Boyfriend Blazer: I can't resist a good blazer, and this navy number is very Blair Waldorf, don't you think?

Denim Jacket: Cute denim jackets like this one are going to be all the rage this spring, so I have a feeling the item will be in high demand. Details like the pink stitching on the front and three-quarter length sleeves add a little something extra to this find.

Bow Skirt: This girly pink pleated skirt is one of my favorite items from the collection. It can be dressed up or down--or worn with the denim jacket above.

Madeline Shoe: SHOES! These lovely pink bow heels are animal-friendly and have a zipper in the back for easy on-off action. If I could pull off heels, I'd so get these.

Foldover Xbody Tote: I absolutely love this tote bag. As I've mentioned before, I tend to carry most of my possessions along with me when I leave the house, so giant bags with long shoulder straps are always welcome. This bag has handles, so you can carry it, in addition to a shoulder strap. Versatile, cute, and Olsen-approved.

Of course, there are a few misses in the collection, especially the graphic logo tees, but you can decide that for yourselves. So either head to your local JCPenney, or shop online here.

bits and pieces

Here's a few links to keep you kids busy, should you be so inclined.
I want to post an analysis of V's size issue, since so much has been made of it in the fashion world, but that would first require me to, you know, get my hands on a copy. And since Philadelphia Barnes & Noble and Borders bookstores seem to be a step behind, I'm going to have to wait. But in the meantime...

-Mary-Kate and Ashley's line The Row will show at New York Fashion Week in February. This will mark the first time the twins have presented an actual runway show. Excitement!

-Alexa Chung found herself another job since It's On with Alexa Chung got the can. She's going to design a line at Madewell, J.Crew's trendy cousin. Expect lots of torn jeans and Peter Pan collars!

-Target's next designer collaborations look really promising! If you haven't already checked out Jean Paul Gaultier and Zac Posen's respective lookbooks--do so immediately!

More to come soon!

olsenboye

image from nymag.com

I'm sure all you MK & A obsessives out there have already heard about Olsenboye, the Olsen's new budget-friendly JC Penney line aimed at teens and tweens. They introduced/announced the line on Good Morning America yesterday complete with a truck full of cupcakes and a few pieces from the line. Olsenboye will begin to roll out online and in select stores November 6, with a full launch scheduled for February. Check out this video to see some models in Olsenboye items and hear MK & A explain the origin of the line's name.
Later, the sisters allegedly made an appearance IN the cupcake truck--but I think some onlookers were fooled. This picture looks like wax figures of the Olsens, and it's really kind of creepy.

image from Fashionista.com

My verdict of the line so far? I think the it looks intriguing. As a total fangirl, I'm going to eat up whatever they put out. Unfortunately, I'm a little older than their target audience, but the blazer and pink skirt in the lookbook preview seem like something I could get away with, right?